Taylor Swift’s ‘Eras Tour’ Sparks Discussion on Cinema Manners – Let’s Talk Movie Theater Etiquette
Taylor Swift’s ‘Eras Tour’ Film Sparks a Debate on Movie Theater Etiquette
Taylor Swift’s concert film, ‘Eras Tour,’ has set records as the highest-grossing concert film ever in the United States. However, it also ignited a social media discussion about moviegoers’ behavior and etiquette. This post explores the reactions and debates that emerged regarding the conduct of audiences during the film’s screenings.
Moviegoers’ Mixed Emotions
After the release of ‘Eras Tour’ in theaters, some Taylor Swift fans had mixed feelings. They were excited about the film but also expressed concerns about their fellow moviegoers’ behavior.
Audience Disruption
A video shared on social media showed audience members dancing, using their phone flashlights, and singing during Taylor Swift’s performance of the song “Marjorie.” The video captured the enthusiasm of the fans but also the disruption it caused. The original poster mentioned that it was a challenging screening experience and said, “Can’t even hear Taylor.”
Lack of Respect
Another user reported difficulty in hearing Taylor Swift due to disruptive attendees and noted that some were even asked to leave because of their rude behavior. This kind of behavior ruined the experience for many.
Expecting a Concert-Like Atmosphere
Some fans argued that audiences should expect a concert-like experience when watching the film. They encouraged dancing, singing, and interaction with the content. Swift’s movie was seen as a treat for her dedicated fans.
Interactive Experience as a Positive
Many moviegoers and fans found the interactive aspect of the film to be a positive element. Some pointed out that Swift herself had encouraged a lively atmosphere in her Instagram post by mentioning “Eras attire, friendship bracelets, singing, and dancing.”
The film’s distributor, AMC Theatres, had some guidelines for attendees, encouraging dancing and singing but also emphasizing the importance of not obstructing other guests’ views or safety.
Comparison with Event Marketing
Marketing for ‘Eras Tour’ was compared to the way Warner Bros. turned purchasing tickets for ‘Barbie’ into an event. The approach involved planning outfits, making friendship bracelets, and attending the movie together.
Box Office Success
Despite the debate over moviegoer etiquette, ‘Eras Tour’ performed exceptionally well at the box office. Released by AMC Theatres rather than a traditional studio, it achieved a remarkable $92.8 million in North America and a global total of $123.5 million during its opening weekend, making it the second-highest October opening ever, following the success of ‘Joker’ in 2019.
Conclusion
While ‘Eras Tour’ proved to be a commercial triumph, it also triggered discussions on the appropriate behavior of audiences during concert films. Some welcomed the lively and interactive atmosphere, while others felt that it disrupted their enjoyment of the movie. The film’s success demonstrates the power of event marketing and the enthusiasm of Taylor Swift’s fan base.
Also read: Taylor Swift’s ‘The Eras Tour’ Dominates North American Box Office, Raking in $96 Million